Retail Commerce / Distribution

“AI is helping retailers build interactive systems that streamline customer communication throughout the buying journey. This improves the quality of customer personalization and engagement.”
— Forbes

Manage Data,

Evolve.

Challenged by the ever-shifting landscape in e-commerce, transformations in the supply chain, and social media’s significant influence on buying decisions, organizations are looking to Big Data to provide valuable insight and shape the customer journey. A well structured Data Management Solution can provide this insight by leveraging a wealth of consumer data generated from sources like online engagement, profile information, loyalty programs, subscriptions, point-of-sales, buying habits, purchase history and churns patterns.

Solutions can include platform integration with upstream or downstream partners to optimize overall customer engagement and personalize the shopping experience as well as Machine Learning functionality for making targeted offers, providing recommendations, predicting product mixes, minimizing cancellations or drop offs, optimizing workflows and measuring digital campaign KPI’s to maximize revenue, boost margins and increase overall profitability.

  • Data ingestion and integration across platforms, devices, formats and content type enabling a customized seamless shopping experience throughout the customer journey as well insights into overall engagement, purchasing patterns, online behavior and preferences.

  • Implement an effective data privacy and security solution requires a broad understanding of the organization, the nature of the data collected and ecosystem it operates in. Key considerations should include how data is classified, usage policy, monitoring access, endpoint security and authentication.

  • Leverage Data Analytics and Insights from online engagement and purchase data to optimize the effectiveness of digital campaigns incorporating SMM, SEO, PPC, CPL, affiliate marketing and remarketing in order to maximize ROAS and drive overall customer lifetime value.

  • Integrate AI modeling across platforms, devices and social media to create powerful analytic tools that provide invaluable insights into your business, such as content engagement, campaign effectiveness, impressions, trends, order size optimization, buying habits and attrition.

  • Utilize Machine Learning functionality to optimize conversion paths, tailor targeted offers, recommendations, and add-ons at checkout, minimize cancellations or drop offs, measure digital campaigns, maximize LTV, boost margins and increase overall profitability.

info@emergentdata.ai